Why Companies Should Buy Bitcoin Instead of Burning Millions on Failed M&As
In the corporate world, few things sound more exciting (or ego-inflating) than a big, bold merger or acquisition. But the reality? Most of them fail.
Between 70% to 90% of acquisitions fail to deliver expected value - often due to poor integration, cultural mismatches, and misplaced strategic bets. That’s a staggering figure - particularly when you consider the billions spent each year on “synergies” that never materialize, overpaid consultants, rebranding exercises, executive ego trips, and bureaucratic bloat that chokes the very innovation that made a company valuable in the first place.
We’ve seen it firsthand - across private industry and government. One example from our own experience is the Inner West Council, formed after the forced amalgamation of Leichhardt, Ashfield, and Marrickville councils. The merger was sold as a cost-saving measure (In reality, it was an exercise in centralisation of power). Four years on, deficits ballooned, savings failed to materialize, and only 25% of residents expressed confidence in the council’s financial management. By 2021, 62.5% of residents voted in favor of de-amalgamating it—an extraordinary rebuke. (Sydney Morning Herald)
Another case we lived through: a leading Australian solar company was acquired by the world’s largest solar developer in 2016. What followed? Expensive executives were brought in, overheads soared, and the nimbleness that had made the company competitive disappeared. In less than 12 months, $20 million was gone - a lot of money for an Australian solar installation company especially back then. The parent company, which had aggressively pursued acquisitions globally, soon went bankrupt.
Although it was very early days for corporate bitcoin treasuries, If that $20 million had been converted into Bitcoin in 2017, the company’s balance sheet today would be worth over $1 billion.
And the mistakes keep repeating.
Another firm we’ve worked with is currently being restructured by its new parent company. The unique, people-first culture that helped it succeed is now being buried under layers of rigid policies, top-down mandates, and sweeping job cuts. Morale has plummeted. Good staff have left. Why acquire a company for its culture, its client relationships, and its momentum - only to destroy a lot of what made it valuable?
Because that's what often happens.
M&A Waste vs. Bitcoin Treasury Strength
Let’s be honest. Most M&As aren’t strategic - they’re reactive. Defensive plays dressed up as “vision.” The result?
Millions paid to consultants, recruiters, and rebranding agencies
New logos, new letterheads, new org charts - but no new energy
Culture clashes and quiet quitting
Innovation killed by bureaucracy
Profitable units strangled by new overheads
And “synergies” that never show up on a balance sheet
The Better Play: Bitcoin on Your Balance Sheet
Instead of spending tens of millions on risky acquisitions, companies should look at Bitcoin as a smarter, more resilient treasury strategy.
Most people still think of Bitcoin as a speculative asset. But it’s far more than that.
Bitcoin is the first money in history with these three powerful traits:
Fixed supply – Only 21 million will ever exist.
Permissionless access – Anyone can use it, anywhere, anytime.
Decentralised security – No government, bank, or corporation controls it.
That makes it both:
Hard money: It protects your purchasing power better than cash or bonds.
Exponential technology: Like buying early internet infrastructure—not just stock.
Think of it as digital gold that can sit on your balance sheet and quietly strengthen your financial position year after year.
Here’s why it works:
✅ Inflation Protection
Bitcoin is hard money. It’s scarce and immune to central bank manipulation. While fiat currencies melt in purchasing power, Bitcoin has historically appreciated by over 100% per year on average for more than a decade.
✅ Exponential Upside
Bitcoin isn’t just money - it’s technology. Holding it gives your company exposure to the same asymmetric upside as holding a foundational protocol layer of the internet.
✅ Market Advantage
A growing Bitcoin treasury means your company doesn’t have to raise prices as fast as your competitors. That’s how you win market share during inflationary periods - by holding steady while others scramble.
✅ Runway and Optionality
Bitcoin gives your balance sheet breathing room. You don’t need to cut staff at the first sign of a downturn. You can innovate. You can experiment. And your team knows it - they’ll work harder when they’re not worried about getting axed.
What About Volatility and Risk?
We get it - Bitcoin isn’t a conventional treasury asset.
It’s volatile. It’s misunderstood. And it’s certainly not what CFOs were trained to hold.
But here’s what many miss:
Volatility is a feature of early adoption - not a flaw. Bitcoin has outperformed nearly every asset class over any 4+ year horizon.
You don’t have to go all-in. A 5 - 10% allocation offers asymmetric upside while leaving the rest of your treasury in fiat.
Bitcoin isn’t meant to replace operating cash. It’s digital reserve capital - like gold, but faster, scarcer, and more programmable.
As adoption grows, volatility declines. And real-time payment solutions now let companies pay or convert when needed.
We’re not saying M&A has no place. Smart, well-integrated acquisitions can unlock talent, IP, or strategic growth. But most M&As fail - and do so expensively.
Bitcoin doesn’t promise synergy. It preserves strength, unlocks optionality, and builds a foundation for the next cycle of innovation.
Why Buy a Company and Then Destroy What Made It Great?
We’ve watched too many great companies get acquired and gutted. The vision gets diluted. The talent walks out the door. And the promised savings? Mostly imaginary.
In contrast, Bitcoin doesn’t require a rebrand, an executive team, or a cultural integration plan. It just sits there on your balance sheet—compounding.
So ask yourself: What’s the smarter bet for your future?
❌ A risky acquisition that has a high chance of destroying shareholder value
✅ A strategic Bitcoin allocation that builds strength, flexibility, and exponential upside
Ready to future-proof your company’s balance sheet?
We’ve lived through M&A mistakes. We help companies do it differently—with Bitcoin.
Let’s talk.