Strive Unveils the New Bitcoin Treasury Blueprint
Why This Public Asset Manager’s BTC Strategy Could Redefine Corporate Finance
By Daniel Kogoy
Founder, Bitcoin on Balance
At Strategy World 2025, a new chapter in corporate Bitcoin adoption was written—and it didn’t come from the usual suspects like Strategy, or Metaplanet.
Strive Asset Management stepped onto the global stage and introduced what may become the gold standard for Bitcoin treasury operations: a multi-engine strategy designed not just to hold Bitcoin—but to outperform it.
This is not simply Bitcoin on the balance sheet.
It’s Bitcoin as the balance sheet strategy.
Bitcoin: From Hedge to Hurdle Rate
Strive treats Bitcoin differently.
Not as a hedge. Not as a speculative moonshot.
But as a capital benchmark—a hurdle rate that all capital allocation decisions must clear.
Every investment, project, or acquisition must answer one fundamental question:
“Will this generate more value than simply holding Bitcoin?”
If the answer is no?
That capital is better left in BTC.
This is the kind of Bitcoin-first governance mindset we’ve been advocating at Bitcoin on Balance—and now it’s going public.
The Three-Engine Model for Bitcoin Accumulation
Strive’s playbook is multi-faceted, disciplined, and laser-focused on maximizing Bitcoin per share. Here’s how they’re doing it:
1. Tax-Efficient BTC-for-Equity Swap (Section 351)
Strive is leveraging a little-known part of the U.S. tax code—Section 351—to allow Bitcoin holders to swap BTC for equity in the company without triggering capital gains taxes.
✅ No selling pressure
✅ Long-term shareholder alignment
✅ A regulatory bridge for Bitcoin-native capital to enter public markets
This alone positions the U.S. as a unique launchpad for public BTC accumulation—and Strive as a first mover.
2. Acquiring Cash-Rich Companies Below Value
Roughly $30B in U.S. public companies trade below their net cash value. Strive is targeting these firms, acquiring them at a discount, and converting trapped fiat into BTC.
This turns distressed equity into Bitcoin reserve fuel—a self-funding, accretive model for BTC accumulation.
3. Institutional Leverage with Risk Controls
Strive isn’t just levering up recklessly—it’s using institutional tools like:
Options overlays to hedge downside
Synthetic BTC via prepaid forwards
Fixed income instruments to generate yield and recycle into Bitcoin
This is leverage with discipline—not dilution. It’s engineered torque.
Why a Reverse Merger? Speed and Flexibility
Instead of waiting years to IPO, Strive merged with NASDAQ-listed Asset Entities ($ASST)—instantly gaining public market access and a live $S-3 registration.
This means they can raise capital fast, when market conditions align—a critical advantage in Bitcoin’s cyclical and volatile environment.
Built-In Distribution: A Content Engine for Shareholder Education
Through Asset Entities, Strive also inherited a massive social content engine:
📱 2M+ followers
💬 200K+ Discord community
📊 1B+ engagements in 90 days—organically
This is not just marketing—it’s an investor education loop, a shareholder flywheel, and a trust-building machine all in one.
Bitcoin Activism: Governance with Teeth
Strive’s roots are in activist capital—they’ve previously pushed back on ESG mandates that ignored shareholder value.
Now they’re bringing that same activist approach to corporate treasuries.
Strive isn’t just accumulating Bitcoin—it’s pressuring portfolio companies to do the same.
Don’t want to hold BTC?
You’d better justify holding fiat.
A Strategic Evolution of the MicroStrategy Model
While MicroStrategy pioneered this space, Strive is extending and industrializing it:
✅ Section 351 for tax-efficient onboarding
✅ Strategic roll-ups of undervalued public companies
✅ Institutional risk controls to avoid dilution
✅ Public market agility via reverse merger
This isn’t about holding the most Bitcoin.
It’s about delivering the most Bitcoin per share—over time.
What This Means for Corporate Treasuries
Strive has introduced a scalable, replicable model that other companies can follow.
If you’re a CFO, Board Director, or CEO exploring Bitcoin strategy, this is the blueprint worth studying. And if you're not thinking about how to integrate Bitcoin now? You're already falling behind.
The Bitcoin-native capital era is here.
Strive isn’t just participating—it’s leading.
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